Tubing Mascara
Length Define
Achieve your longest lashes yet – as much as 300% longer* – with our new lengthening formula featuring tube technology. This game-changing mascara delivers natural-looking length while infusing lashes with nourishing ingredients for stronger lashes with every swipe.
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The Details
Natural-Looking Length. Incredible Strength.
*Individual results may vary.
How to apply
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Frequently Asked Questions
Both Double-Ended Volume Set and Length Define have ingredients that nourish eyelashes and offer benefits of instantly bold lashes and water-resistance. The main differences between the two formulas are: 1) the type of polymer that is used to adhere to the lashes, and 2) the intended outcome.
Traditional mascara, like Double-Ended Volume Set, paints onto the lashes whereas tubing mascara, like Length Define, envelops the lashes forming a “tube” around each hair.
In terms of the intended outcome, Double-Ended Volume Set gives lashes volume and fullness while Length Define gives length.
Because of our physician-led commitment to safety and results, we have incorporated ingredients in Length Define that are known to support the health of natural lashes. The benefits of daily wear are both holistic and aesthetic. This mascara gives dull or lackluster lashes an immediate improvement in appearance of length and definition.
The type of polymer used in Length Define shrink wraps and dries down as a “tube” around the lashes. In contrast to traditional mascara formulas that paint and coat the lashes, this tubing formula has more resistance to smudging or transfer. That’s why it’s ideal for consumers that may have extra oily skin, for those that live in humid environments, or for wear during exercise.
Apply Length Define to bare lashes beginning at the base of the eyelash, twirling upward and outward. If desired, layer to build additional length and volume, ensuring product stays wet as you build.