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Want to Amplify Your Natural Lashes? Try Tubing Mascara

If you’re like most beauty enthusiasts, you’ve probably tried a multitude of mascaras in pursuit of the perfect formula. But have you ever tried tubing mascara?

With so many different types of mascaras available, you’ve got plenty of options to help you achieve any lash look you desire. Lengthening mascaras elongate your lashes to create a soft, feathery look. Volumizing mascaras plump each lash to emphasize fullness and drama. Curling mascaras lift and hold lashes to leave you looking wide-eyed.

But tubing mascara stands in a category of its own. Fans of this formula type swear by its smudge-free longevity and its lash lengthening benefits. But is tubing mascara right for you?

Here, we’ll explore exactly what tubing mascara is, how it works, who should use it, and why it’s so unique in the crowded mascara category. Let’s dive in.

What is tubing mascara?

Before we get into the details of who should using tubing mascara, let’s start at the beginning: what, exactly, is tubing mascara?

Tubing mascara is a special type of mascara made with polymers that envelop each lash, forming a “tube” around the hair. These tubes are what make tubing mascara different from traditional mascara, which instead coats lashes with a mixture of waxes and pigments.

Fans of tubing mascara love its benefits, which include:

Superior lengthening abilities. Tubing mascara forms tubes that act almost like an extension on the tip of the lash. This effect helps lashes look longer, even the lightest lashes or lashes that are blonde at the tips.
Unique staying power. Unlike traditional mascaras, tubing mascaras resist smudging—even in humid environments and on oily skin. This makes them perfect for all-day wear.
Easy, gentle removal. If you’ve ever had difficulty removing mascara, you know that rubbing your eye too vigorously can lead to lash breakage and fallout. Tubing mascaras help you avoid this problem. When splashed with warm water, the mascara tubes easily slide off your lashes—no harsh rubbing required. This also makes tubing mascara a gentler choice for people with sensitive eyes.

Who should use a tubing mascara?

Now that you’re familiar what a tubing mascara is and the benefits it offers, you might be thinking—is tubing mascara right for me?

If you fit into any of these categories, you might want to give tubing mascara a try. Here’s who tubing mascara is best for:

People with oily skin. When traditional mascara comes into contact with oil—such as the sebum on your skin or eyelids—it smudges and can transfer to your brow bone or undereye area. Tubing mascara is smudge-proof, which makes it ideal for oily skin types. No raccoon eyes here!
Anyone who lives in a humid environment. Humidity can cause any skin type to produce more oil. When the weather is humid, you might notice your mascara often runs. Because tubing mascara doesn’t run or smudge, it’s the perfect choice to wear during humid weather.
Those with sensitive eyes. Some types of traditional mascara, and especially waterproof mascara, can be difficult to remove. Rubbing your eyes roughly while removing makeup can irritate sensitive eyes (and do a number on your lashes). Since tubing mascara is easy to remove with warm water, it’s gentler on eyes that can be sensitive to harsh removal.
People who love a natural look. Tubing mascara is great for making lashes look fanned out, feathery, and elongated. It won’t leave lashes clumpy or overly fake looking. If you’re a lash serum user who wants to show off how great your natural lash results look, tubing mascara is a perfect choice for you.

Our new tubing mascara is a gamechanger—really.

If you’re ready to give tubing mascara a try, you have plenty of options. We might be biased, but we happen to think our new tubing mascara is the best in its class. We worked on creating the perfect tubing formula for years—so you know it’s a good one!

Our Length Define Tubing Mascara works similarly to other mascaras made with tube technology—but also has some key differences that set it apart from the crowd.

Like other tubing mascaras, Length Define elongates lashes to create a dramatic, fluttery effect. The tubing formula is smooth and non-flaky. It lasts all day, and when the time comes, it’s a breeze to remove—which means you’re less likely to harm your lashes in the process.

So what’s special about our tubing mascara? Because we’re the lash experts, led by our physician founder, and known for our lash conditioning serums, we created this formula with lash health top of mind.

With every swipe, our Length Define Tubing Mascara not only lengthens, but also strengthens your lashes. An abundance of good-for-lashes ingredients provide nourishment while you wear. These ingredients include:

Biotin: Strengthens and protects against breakage.
Vitamin E: Provides natural conditioning and powerful antioxidant benefits to lashes.
Myristoyl Pentapeptide-17: A powerful peptide and antioxidant that enhances the appearance of eyelashes and protects lashes from breakage and brittleness.
Panthenol: Helps hydrate and improve shine.

In addition to nourishing ingredients, our Length Define formula is also ophthalmologist and dermatologist reviewed, clinically tested, hypoallergenic, oil-free, and made without parabens, phthalates, fragrance, or gluten. Plus, it’s vegan-friendly and cruelty-free. What’s not to love?

How to use tubing mascara

You know what tubing mascara is, who it’s for, and what makes our new Length Define Tubing Mascara uniquely great for longer, stronger lashes. Now it’s time to learn how to apply it for your best results.

To apply our Length Define Tubing Mascara, follow these easy steps:

Prep

Remove any residual makeup from your lashes with our Micellar Water Lash Wash and let dry completely. If you like, curl your lashes with our Signature Eyelash Curler.

Step 1

Apply Length Define to bare lashes beginning at the base of the eyelash, twirling upward and outward.

Step 2 (optional)

Layer to build additional length and volume, ensuring the mascara stays wet as you build. Removing Length Define is just as easy as applying it.

To remove your tubing mascara:

Splash the eyes with warm water to loosen the mascara tubes and gently slide the tubes from the eyelashes with clean fingers, without tugging or pulling.

Follow with Micellar Water Lash Wash for full makeup removal.

Get longer, stronger lashes with every swipe.

To sum it all up, tubing mascara is an ideal choice for anyone who wants elongated lashes with smudge-proof wear. If you have oily skin, sensitive eyes, or live in a humid environment, you’ll love that tubing formulas stay put all day—but come off without harsh rubbing when it’s time to remove them.

Our Length Define Tubing Mascara takes the benefits a step further, with a nourishing, peptide-rich formula that strengthens and protects your lashes every time you wear it. So what are you waiting for? Your new favorite mascara is only a click away.

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Want to Amplify Your Natural Lashes? Try Tubing Mascara

If you’re like most beauty enthusiasts, you’ve probably tried a multitude of mascaras in pursuit of the perfect formula. But have you ever tried tubing mascara?