Celebrate Your Lashes: It’s National Lash Day!

The History of National Lash Day

National Lash Day was created in 2015 by false lash brand House of Lashes, and has evolved to celebrate all types of lashes. Whether you're a fan of natural lashes or dramatic extensions, this day offers an opportunity to express your personal style.

What began as a niche celebration has blossomed into an annual event recognized by beauty enthusiasts and industry professionals across the United States. National Lash Day has become a platform for promoting innovation and creativity in the beauty industry, as well as for educating people about the importance of lash health.

Here’s how the day has evolved over the years:

1. Industry Involvement: Beauty brands, salons, and lash professionals have embraced National Lash Day as an opportunity to showcase their expertise. Many companies launch special promotions, limited-edition products, or educational campaigns to mark the occasion. Social media platforms are flooded with tutorials, before-and-after transformations, and giveaways.
   
2. Focus on Education: National Lash Day provides a platform for spreading awareness about proper lash care, including the importance of a daily lash routine that includes a conditioning lash serum. Professionals use this day to educate their clients on maintaining natural lash health while enjoying the benefits of services like lash lifts and extensions.

3. A Reparative Lash Treatment: If your lashes are damaged – whether from daily makeup usage or professional services like extensions or lash lifts – you can benefit from an ultra-nourishing, reparative treatment in addition to your lash serum. Our twice weekly Lash & Brow Masque restores hydration to lashes in just one 15-minute application, and continues to repair damaged hair over time.

4. A Water-Resistant (Not Waterproof) Mascara: Whether you prefer a volumizing or lengthening formula, choose a mascara that’s easy to remove so that you don’t damage or compromise your lashes in the process. Waterproof mascaras can be tough to take off and drying to lashes. Our Double-Ended Volume Set, on the other hand, offers conditioning benefits that improve your lashes’ strength and flexibility while you wear it.

How to Celebrate National Lash Day

Whether you’re a beauty aficionado or new to caring for your lashes, there are plenty of ways to join in the celebration of National Lash Day. Here are some ideas:

1. Try a New Look: Experiment with a new lash style, whether it’s a bold mascara or fluttery false lashes. If you’ve never tried a lash lift or extensions, this could be the perfect day to book an appointment and experience one of these professional lash services for yourself.
   
2. Invest in Lash Care: Show your natural lashes some love by investing in a high-quality lash serum. Taking care of your lashes ensures they remain healthy and strong.
   
3. Learn from the Pros: Many lash artists and beauty creators share tutorials and tips on National Lash Day. Use this opportunity to learn how to apply mascara or false lashes like an expert.
   
4. Share the Lash Love: Spread the word on social media by posting your favorite lash looks or sharing tips with friends. Use hashtags like #NationalLashDay to join the conversation and connect with fellow lash enthusiasts.

Indulge Your Lashes with Our National Lash Day Sale

Looking for another way to celebrate National Lash Day? Give your lashes what they long for: a complete routine to help them look lush, beautiful, and healthy. For a limited time, our entire collection is on sale for National Lash Day. Enjoy 20% savings on your purchase of $100 or more, now through February 23. (*Terms apply.)