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Top Bridal Eye Makeup & Hair Trends for 2025

If you’re tying the knot in 2025, first – congratulations! Once you’ve set a date, next comes the fun part: deciding on your bridal beauty look for the momentous occasion. A quick search will give you so many wedding hair and makeup ideas that it might be tricky to narrow them down. Don’t worry – we’re here to help you find the best bridal hairstyles and bridal makeup trends for 2025.

In this post, we’ll explore modern wedding makeup and hair ideas. These tips will help you feel confident as you walk down the aisle. Plus, we’ll share our bridal makeup tips and our best advice for achieving romantic bridal hairstyles. You’ll definitely want to say “I do!” to these looks.
Wedding hair in a pony tail

Trending Bridal Eye Makeup Looks We Love

If you’re starting to plan your wedding look, you might be wondering, what are the top bridal makeup trends for 2025? And should my bridal makeup be bold or natural? This year, brides can choose eye makeup that is dramatic or classic. You can pick the style that fits your dress, venue, and mood.

Here are a few of our favorite natural to glam wedding makeup ideas right now:

1. Ethereal Shimmer and Metallic Eyeshadows
If you’re a fan of natural bridal makeup looks, this one’s for you. Soft, pearlescent shades of champagne, rose gold, and silver on the eyes are dominating the bridal scene.

Why It Works: Shimmery eye makeup gives a radiant glow that enhances photographs while keeping the look romantic.

Pro Tip: Use metallic or shimmery eye shadow with a darker shade in the crease of your eyelid. Sweep the darker shade along your upper lash line to define your eyes. Add a hint of soft glitter in the center of the eyelids to create depth.

2.       Monochromatic Eyes
Wondering how to perfectly match your wedding makeup to your dress, flowers, and bridal party palette? Try a monochromatic look. More brides are matching their eyeshadow colors with the wedding palette, like blush pinks or soft mauves.

Why It Works: Using colors from the bouquets or bridal party outfits creates a smooth, polished look for the bride. A cohesive color palette looks beautiful in photos.

Pro Tip: Add a pop of highlighter in the inner corner to brighten the eyes.

3.       Floating Eyeliner and Graphic Designs
Bold eye makeup for brides? Don’t be afraid to try it! In 2025, we’re loving minimalistic floating liner in white, gold, neutral, or pastel tones for a modern, avant-garde vibe.

Why It Works: This look is perfect for fashion-forward brides who want to make a statement. Graphic, floating eyeliner complements a unique, runway-ready dress or even a vintage-inspired look.

Pro Tip: Keep the rest of your makeup simple. This lets your eyes stand out. Try a dewy bridal look that highlights your beautiful skin. To create a crisp, graphic line, use an eyeliner with a precision tip, such as our Defining Liner.

4.       Dramatic Lashes
Gorgeous lashes are essential to any bridal beauty routine. In 2025, brides are favoring natural-looking yet voluminous lashes with a wispy, fluttery effect. Lash extensions and lift treatments are in high demand. For an on-trend look, think about amplifying your natural lashes rather than donning overly fake-looking falsies.

Why It Works: Beautiful lashes enhance the eyes without overpowering the bridal look.

Pro Tip: If you’re planning to wear extensions, false lashes, or mascara on your wedding day, use a lash serum in your beauty routine in the weeks before. A lash serum will help condition and strengthen your lashes.

Bridal hair in low bun

Top Wedding Hair Trends for 2025 Brides

Now that you’ve identified the trends you need to achieve the perfect bridal eye makeup look, it’s time to think about hair. This year, classic wedding day hairstyles are getting an update with beautiful texture and trending hair accessories. Here are the wedding hairstyles we’re falling in love with this year:

1.       Textured Low Bun
The low bun bridal hairstyle is a classic look made fresh with a few updated details. In 2025, brides are gravitating toward romantic low buns with loose tendrils and soft, undone natural textures.

Why It Works: This hairstyle is perfect for brides seeking a blend of elegance and a relaxed feel.

Pro Tip: Get your hair ready with our Thickening Shampoo and Thickening Conditioner. They add volume and fullness to your style.

2. Sleek, Glossy Ponytail
This year’s brides are choosing high or mid-length ponytails with a smooth, mirror-like shine. A slick ponytail pairs perfectly with both formal and more casual bridal looks.

Why It Works: This hairstyle mixes modern style with practicality. It is perfect for lively receptions and great for outdoor weddings.

Pro Tip: Wrap a strand of hair around the base of the ponytail for a polished finish.

3. Natural Waves with Statement Clips
This look is one of those wedding hairstyles for both long and short hair. It works on a variety of lengths because it’s all about the texture and accessories. Think loose waves paired with oversized clips, bows, or celestial-inspired barrettes.

Why It Works: This hairstyle uses popular hair accessories and a soft texture. It perfectly balances trendy and romantic styles.

Pro Tip: Choose accessories that match your gown's details for added cohesion.

4. Half-Up, Half-Down Elegance
If you can’t decide between wearing your hair down or up, why not have it both ways? This hybrid hairstyle combines volume at the crown with soft curls cascading down the back.

Why It Works: A half-up, half-down style works beautifully for brides who want to showcase long hair while keeping it out of their face.

Pro Tip: To maximize volume at the crown, prep hair with our Volume Enhancing Foam. Using this product every day before your wedding will help improve the look of fine, thinning hair. It will also condition your scalp. This creates an ideal environment for healthy hair to thrive.

bridal hair soft waves with flowers

Choosing a Look You’ll Love for Your Special Day

We’ve covered all our favorite 2025 trends for your bridal hair and makeup look. You may still have some questions about how to look your best for your special moment. This includes the wedding photos you will treasure for years.

How do I choose a wedding hairstyle?

When choosing your wedding day hairstyle, consider three important factors. First, think about your hair texture and length. Second, look at the style of your dress.

Finally, consider the setting of your event. For example, an updo works well for fine or thin hair or with an intricately detailed dress. Wearing your hair down can work with a more casual vibe, such as boho bridal hair and makeup or a beach wedding.

What is the best eye makeup for brides with sensitive eyes?

If your eyes are sensitive, choose eye makeup that’s both ophthalmologist- and board-certified dermatologist-reviewed. Search for mascara and eyeliner formulas that are clinically tested, hypoallergenic, and made without parabens, phthalates, fragrance, or gluten. (Our conditioning makeup formulas check all the boxes!) If you plan to use a lash serum for lush, dramatic lashes, choose one developed for sensitive eyes.

Should my bridal makeup be bold or natural?

When choosing between a bold or natural makeup look, think about your outfit and your personal style. Do you love being the center of attention and plan to wear a dramatic, full skirted gown?

You may want to go with a bold look featuring defined eyes and lips. If your wedding style is more understated, choose a natural makeup look that brings out your most beautiful features.

Your Moment to Shine

With so many wedding hair inspiration posts and makeup trends to choose from, you’ve got plenty of options for your wedding look. Ethereal, shimmery eyes and a low bun can create an air of romance. Floating eyeliner paired with a sleek ponytail can offer a more modern alternative.

Your best bet? Consult with a professional hairstylist and makeup artist. A pro can help you choose a look that complements your hair type and facial features. Plus, you can schedule a pre-wedding trial to see how you like the results before committing.

No matter how you style your makeup and hair for your wedding, one thing is for sure: It will be a day to remember!

model with brown winged eyeliner
model with curled lashes
model with soft focus brial makeup

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