Routines

Why Masking Is the Secret to Softer, Stronger Lashes & Brows

When your skin or hair needs extra TLC, you might turn to a treatment mask. Masks can target a specific issue and provide some much-needed pampering. Different masks exist to address every problem: moisture masks for dehydration, repair masks for damage, revitalizing masks for signs of aging. But what about your lashes and brows?

Just like your skin and hair, lashes and brows can become dry, dehydrated, and show signs of damage. When this happens, your regular care routine could use a boost. Wouldn’t it be great if there was a mask made just for lashes and brows?

The good news: There is! It’s called Lash & Brow Masque, and it’s the secret to addressing your toughest lash and brow challenges. Here, we’ll delve into the benefits of masking and how to add this step to your beauty routine for stronger, softer, more beautiful lashes and brows.

The Benefits of Masking: Healthy, Hydrated Lashes & Brows

The more you style or manipulate your lashes and brows, the more they can become dry and damaged. Professional services like lash lifts, extensions, or brow lamination can contribute to compromised hair. Wearing drying makeup formulas (especially waterproof ones) every day can also leave your lashes and brows dull and dehydrated. Masking can help counteract these effects. Our one-of-a-kind Lash & Brow Masque delivers major benefits for lashes and brows:

Hydrates lashes and brows in just one use.
Masking delivers an immediate infusion of moisture-restoring ingredients like trehalose, so you’ll see the benefits right away. In an independent consumer study, 80 percent of users said our Lash & Brow Masque hydrated their lashes and brows in just one 15-minute application.* Hydrated hair is less prone to breakage, which translates to healthier lashes and brows.

Restores strength and flexibility.
Our Lash & Brow Masque’s Tri-Flora Complex fortifies hair to leave it stronger and shinier. This complex is made with three nourishing botanicals: ginseng, Gleditsia, and white nettle.

Repairs damaged, compromised hair.
Whether your lashes and brows are damaged from over-styling, chemical treatments (lash lifts, brow lamination), extensions, or daily wear and tear, a mask can deliver nutrient-rich ingredients like biotin to help repair hair.

Softens and boosts shine.
Damage and dehydration can leave lashes and brows looking brittle and lackluster. Masking can help improve their look and feel.

Leaves lashes and brows healthier looking.
In an independent consumer study, 89 percent of Lash & Brow Masque users said their lashes and brows were healthier looking after using the product for three weeks.*

Meet the Gamechanger: Lash & Brow Masque

You’ve probably encountered all kinds of masks when shopping for beauty products. There are complexion masks, hair masks, and even masks for specialized areas like undereyes, neck, or lips. But our Lash & Brow Masque is so unique, we’ll bet you’ve never tried anything like it.

Developed by a physician, our formula is made with scientifically advanced tubing technology that wraps each hair with nourishing ingredients. We created our mask specifically to address the needs of compromised lashes and brows. That’s why it’s safe for sensitive eyes, safe for use by contact lens wearers, hypoallergenic, and non-irritating.

An Easy Addition to Your Lash & Brow Routine

If your lashes and brows are suffering from dehydration or the effects of aging, or if you have damaged or brittle lashes and brows, our mask is for you.

The best part? You can use Lash & Brow Masque with your existing lash and brow routine. It can even help you get better results from your lash and brow serums. Here’s how to add this mask to your routine:

Apply Lash & Brow Masque twice a week. To use, swipe the applicator evenly over your clean, dry lashes and brows until they’re fully coated with the mask. Leave on for at least 15 minutes or until the product dries.
To remove the mask, apply warm water on your lashes and brows, continuing to soak until product begins to release from the hair.
Finally, use the comb side of the applicator to remove the masque gently from your lashes and brows. Repeat until the product is fully removed.
After removing the mask, allow lashes and brows to dry completely.
Apply one thin line of RevitaLash® Advanced directly to the upper eyelashes above the lash line once each day.
Once a day, apply several short strokes of RevitaBrow® Advanced to clean, dry eyebrow hair, using the specially designed eyebrow applicator.
Let both serums dry completely (2-3 minutes) before applying additional beauty products or going to sleep.

Ideal for Multi-Masking

Multi-tasking may not be the most effective way to tackle your to-do list. Multi-masking, however, is a beauty routine shortcut that works—and Lash & Brow Masque can help.

What is multi-masking?
Multi-masking refers to the practice of using different mask formulas on various parts of your face and/or body. You might apply an oil-balancing mask to your T-zone, a moisturizing mask to your hair, and a repair mask to your lashes and brows. All the masks work their magic simultaneously…saving you time while you soak up the benefits.

How to multi-mask with Lash & Brow Masque:

Choose your masks. Pick at least one mask for your face, another for your hair, and a third for your lashes and brows. Select formulas that address your specific issues, such as dryness, damage, or signs of aging.
Apply your masks in order of duration needed. For example, if one mask requires a 30-minute application, put that one on before one that requires a 15-minute application.
To apply Lash & Brow Masque, use the applicator to coat clean, dry lashes and brows with the product.
After 15 minutes, apply warm water on your lashes and brows, continuing to soak until Lash & Brow Masque begins to release from the hair. Use the comb side of the applicator to remove any last remnants.
Remove the other masks you’ve applied, and enjoy your results!

An Award-Winning Formula

With such incredible results, it’s no wonder Lash & Brow Masque has become a beauty industry favorite. Our formula has won awards and critical acclaim from some of the most respected names in the beauty world.

The year Lash & Brow Masque launched, Elle awarded the product its prestigious Future of Beauty Award. Out of the 15,000-plus beauty products that launched that year, the publication’s editors chose the 44 most pioneering innovations. Our mask was one of them.

Elle interviewed lash extension expert Dionne Phillips, who said there’s a clear need for a product like Lash & Brow Masque. “I tell my clients to take periodic breaks from extensions, and I’d suggest they use something like this during that break,” Phillips said.

Lash & Brow Masque has also won awards from Cosmopolitan, Health, and Women’s Health.

The Bottom Line: This Mask Belongs in Your Rotation

Masking offers major benefits for your lashes and brows, especially if they’re dry or damaged. If you get lash lifts, extensions, or brow lamination services, a mask can help keep your lash and brow hairs strong and healthy.

You won’t find another product quite like our Lash & Brow Masque. Our physician-developed formula infuses hair with nutrients and hydration. It’s so deeply nourishing that you’ll see more hydrated lashes and brows in just one use.

The best part? Adding Lash & Brow Masque to your routine is super simple. You only need to apply it twice a week for 15 minutes. And it can even help you achieve better results from your lash and brow serums.

What are you waiting for? Try Lash & Brow Masque today and start soaking up the benefits.

*Survey results from an independent 3-week consumer study including 75 participants.